The School of Business and Communication Arts, University of Phayao, is committed to producing graduates who meet the needs of society. The School aspires to be a leading academic institution that generates knowledge and wisdom, develops graduates with entrepreneurial and communication skills who keep pace with change, and advances research toward innovation at the international level.
Current students should always follow the curriculum edition that corresponds to their student ID. The previous edition remains available for reference until its final cohort has graduated. Prospective students should refer to the current edition.
Digital marketing is the discipline of applying technology and innovation to develop business and communities, practiced by socially responsible professional marketers in the digital age.
MHESI: Ministry of Higher Education, Science, Research and Innovation.
Traditional marketing
Digital marketing
Business development
Digital marketing: developing marketing professionals who serve society at the international level.
Standard (2015): the national bachelor’s degree curriculum standard of B.E. 2558 (2015).