The School of Business and Communication Arts, University of Phayao, through its Digital Marketing Program, organized the “404 Memories Found” activity on Tuesday, 8 September 2026, from 4:30 p.m. to 9:00 p.m. at the UB Courtyard, University of Phayao. The activity was held as part of the Digital Marketing Program’s event project, with the primary objective of providing students with a practical learning environment where they could gain hands-on experience in systematically planning, designing, and managing events. These processes provided students with direct experience and helped prepare them for their future careers.
The event was designed to provide students with opportunities to develop their skills in planning marketing activities that genuinely respond to the needs of target audiences. The event featured a variety of activities, including live music performances and spaces dedicated to childhood memories, such as the “Pic & Pop” activity, a childhood music album cover puzzle activity, and the “Hope Wall,” which invited participants to write messages to their younger selves. In addition, the event venue included spaces for fourth-year students from the Digital Marketing Program to sell their products, providing a simulated business environment in which students could gain practical experience in real-world marketing.
The project was overseen by Ajarn Kamolpong Rattanasanguanwong, Vice Dean for Quality Development and Student Experience, and Assistant Professor Dr. Chanchai Prommi, Chair of the Bachelor of Business Administration Program in Digital Marketing. Ajarn Burin Bandhawong, a lecturer in the Bachelor of Business Administration Program in Digital Marketing, also participated in overseeing the activity.
The activity provided students with practical skills in several areas, including marketing event planning, coordination with internal and external organizations, effective communication among team members, and comprehensive event management. These outcomes are aligned with Sustainable Development Goal 4 (SDG 4): Quality Education.