The School of Business and Communication Arts, University of Phayao, is committed to producing graduates who meet the needs of society. The School aspires to be a leading academic institution that generates knowledge and wisdom, develops graduates with entrepreneurial and communication skills who keep pace with change, and advances research toward innovation at the international level.
Current students should always follow the curriculum edition that corresponds to their student ID. The previous edition remains available for reference until its final cohort has graduated. Prospective students should refer to the current edition.
A discipline that integrates knowledge of management and service innovation to create new value for communities and for the tourism and hotel industry, grounded in responsibility, ethics and sustainability.
The program aims to produce graduates who:
Plan 1.1: thesis only. Plan 1.2: coursework and thesis. Plan 2: coursework and independent study. Figures in parentheses are required non-credit courses.
Integrating the disciplines of tourism and hospitality to develop knowledge and competencies in tourism and hotel management and innovation, underpinned by integrity and ethics, toward sustainable development.
Plan A, Type A2: coursework and thesis. Plan B: coursework and independent study. Figures in parentheses are required non-credit courses.