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School of Business and Communication Arts, University of Phayao School of Business and Communication Arts, University of Phayao
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School of Business and Communication Arts, University of Phayao

The School of Business and Communication Arts, University of Phayao, is committed to producing graduates who meet the needs of society. The School aspires to be a leading academic institution that generates knowledge and wisdom, develops graduates with entrepreneurial and communication skills who keep pace with change, and advances research toward innovation at the international level.

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Bachelor of Communication Arts Program in New Media Communication

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Bachelor’s Degree · 4 Years Bachelor of Communication Arts Bachelor of Communication Arts (New Media Communication)
Your student ID falls within this edition
Student IDs70 – 74
Current Edition

Bachelor of Communication Arts Program
in New Media Communication

Revised Curriculum B.E. 2570 (2027)
The full curriculum document is currently in preparation. For further information, please contact the School’s Academic Affairs Unit at +66 54 466 666 ext. 1508.
Your student ID falls within this edition
Student IDs65 – 69
Previous Edition

Bachelor of Communication Arts Program
in New Media Communication

Revised Curriculum B.E. 2565 (2022)
  • Total creditsAt least 126
  • Duration4 years
  • Students admitted2022–2026
  • Language of instructionThai
View Program Details Curriculum Document (PDF, Thai)

Current students should always follow the curriculum edition that corresponds to their student ID. The previous edition remains available for reference until its final cohort has graduated. Prospective students should refer to the current edition.

Bachelor of Communication Arts Program in New Media Communication

Revised Curriculum B.E. 2565 (2022) · Student IDs 65–69

Program and Degree Titles

Program title (Thai)
หลักสูตรนิเทศศาสตรบัณฑิต สาขาวิชาการสื่อสารสื่อใหม่
Program title (English)
Bachelor of Communication Arts Program in New Media Communication
Degree, full (Thai)
นิเทศศาสตรบัณฑิต (การสื่อสารสื่อใหม่)
Degree, abbreviated (Thai)
นศ.บ. (การสื่อสารสื่อใหม่)
Degree, full (English)
Bachelor of Communication Arts (New Media Communication)
Program type
Four-year academic bachelor’s degree
Language of instruction
Thai
Total credits
At least 126 credits

Program Philosophy

A discipline of creating content through media and communication technologies in ways that foster equitable coexistence amid human diversity, leading to development at the individual, community and societal levels.

Program Objectives

  1. To produce graduates with integrity, ethics and honesty who uphold professional codes of conduct; who are disciplined, persevering and able to resolve problems as they arise; who are socially responsible; and who work with others with an understanding and acceptance of social diversity and respect for the views of others.
  2. To produce graduates with a knowledge of communication arts theories and principles relating to new media and digital communication channels on the internet.
  3. To produce graduates with the skills to create content, produce media and manage digital communication channels on the internet for professional communication at the national, local and community levels, according to their interests and specializations.
  4. To produce graduates with the knowledge and ability to analyze and research issues relevant to the profession and to apply that knowledge appropriately in content creation.

Curriculum Structure

Course Category MHESI Standard Credits
1. General Education At least 30 30
2. Specialized Courses At least 72 90
Professional Foundation Courses – 18
Required Major Courses – 54
Major Elective Courses – 12
Independent Study, Internship and Cooperative Education – 6
3. Free Electives At least 6 6
Total (minimum) 120 126

MHESI: Ministry of Higher Education, Science, Research and Innovation.

Career Opportunities

  1. Online content development and design officer in government agencies, media organizations and commercial enterprises
  2. Reporter, news presenter or program producer in national, local and community media organizations
  3. Online media creator and producer in government agencies, media organizations and commercial enterprises
  4. Media entrepreneur, media producer or freelance professional in communication arts
  5. Communication specialist in public- and private-sector organizations

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  • School of Business and Communication Arts, University of Phayao
    19 Moo 2, Mae Ka Subdistrict, Mueang Phayao District, Phayao 56000, Thailand
  • Tel. +66 54 466 666 ext. 1508
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