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School of Business and Communication Arts, University of Phayao

The School of Business and Communication Arts, University of Phayao, is committed to producing graduates who meet the needs of society. The School aspires to be a leading academic institution that generates knowledge and wisdom, develops graduates with entrepreneurial and communication skills who keep pace with change, and advances research toward innovation at the international level.

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Bachelor of Arts Program in Tourism

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  • Tourism
Bachelor’s Degree · 4 Years B.A. Bachelor of Arts
Your student ID falls within this edition
Student IDs70 – 74
Current Edition

Bachelor of Arts Program
สาขาวิชาการท่องเที่ยวและการบริการ

Revised Curriculum B.E. 2570 (2027)
Major renamed: formerly Tourism and Hotel, now Tourism and Services. The official English title will be confirmed when the curriculum document is published.
The full curriculum document is currently in preparation. For further information, please contact the School’s Academic Affairs Unit at +66 54 466 666 ext. 1508.
Your student ID falls within this edition
Student IDs65 – 69
Previous Edition

Bachelor of Arts Program
in Tourism and Hotel

Revised Curriculum B.E. 2565 (2022)
  • Total creditsAt least 126
  • Duration4 years
  • Students admitted2022–2026
  • Language of instructionThai
View Program Details Curriculum Document (PDF, Thai)

Current students should always follow the curriculum edition that corresponds to their student ID. The previous edition remains available for reference until its final cohort has graduated. Prospective students should refer to the current edition.

Bachelor of Arts Program in Tourism and Hotel

Revised Curriculum B.E. 2565 (2022) · Student IDs 65–69

Program and Degree Titles

Program title (Thai)
หลักสูตรศิลปศาสตรบัณฑิต สาขาวิชาการท่องเที่ยวและการโรงแรม
Program title (English)
Bachelor of Arts Program in Tourism and Hotel
Degree, full (Thai)
ศิลปศาสตรบัณฑิต (การท่องเที่ยวและการโรงแรม)
Degree, abbreviated (Thai)
ศศ.บ. (การท่องเที่ยวและการโรงแรม)
Degree, full (English)
Bachelor of Arts (Tourism and Hotel)
Degree, abbreviated (English)
B.A. (Tourism and Hotel)
Program type
Four-year academic bachelor’s degree
Language of instruction
Thai
Total credits
At least 126 credits

Program Philosophy

A modern tourism and hospitality profession that meets international standards, integrating service, planning, management and development across the tourism, hotel and service industries, with an emphasis on working with the public sector, the private sector and communities to achieve sustainable tourism and hospitality development.

Program Objectives

  1. To produce graduates with integrity, ethics and a service mindset who are socially responsible in accordance with professional codes of conduct.
  2. To produce graduates with the academic knowledge and professional skills in the science and art of tourism and hospitality that the international labor market requires.
  3. To produce competitive, adaptable graduates who continually develop their knowledge and professional skills.
  4. To produce graduates with a good personality and creativity who can work appropriately with others at all levels.
  5. To produce graduates with strong communication skills, including intercultural communication, who can use information technology effectively.
  6. To produce graduates with the knowledge and ability to analyze data for planning, management and development, leading to entrepreneurship in tourism and hospitality.

Curriculum Structure

Course Category TQF1 Standard Credits
1. General Education At least 30 30
2. Specialized Courses At least 84 84
Professional Foundation Courses 24 24
Required Specialized Courses 30 30
Special Interest Courses 15 15
Foreign Language Courses 15 15
3. Free Electives At least 6 6
4. Professional Experience At least 6 6
Total (minimum) – 126

TQF1: the field-specific standard under the Thai Qualifications Framework for Higher Education.

Career Opportunities

  1. Professional in private-sector organizations in the tourism, hotel and service industries, such as tour operators, tour guiding, airlines, hotels, restaurants, meetings and exhibitions, and entertainment businesses
  2. Entrepreneur in the tourism, hotel and service industries
  3. Officer in public-sector agencies related to tourism, hospitality and the service industries

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  • School of Business and Communication Arts, University of Phayao
    19 Moo 2, Mae Ka Subdistrict, Mueang Phayao District, Phayao 56000, Thailand
  • Tel. +66 54 466 666 ext. 1508
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